Myco, an innovative web3 video-streaming platform, powered by MContent, has collaborated with Xapads Media, a programmatic adtech organisation in the MENA region.
Having worked with well-known brands across sectors such as fintech, e-commerce, and entertainment, Xapads has a solid presence in the region. Utilising its state-of-the-art AI/ML-based tools and premium ad inventories, the adtech firm will execute Myco’s performance campaigns targeting to increase its user base and retention rate. This will enable Myco to gather valuable user interaction and attract high-quality users.
Ramneek Chadha, COO of Xapads Media, expressed his thoughts on the partnership with Myco, stating “we look
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