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posted on Feb. 03, 2025 at 12:08 pmFeb 3, 2025

MullenLowe MENA bolsters leadership to boost ‘social-first, full-service creativity’

posted on Feb. 03, 2025 at 12:08 pmFeb 3, 2025

"These appointments empower us to integrate cutting-edge disciplines, from content creators and strategists to AI technologists and prompt engineers, into a future-ready approach," MullenLowe MENA's Mounir Harfouche said.

From left, MullenLowe MENA Head of Digital, Madhushan Mudunkotuwa; CCO Paul Banham; Executive Creative Director Prerna Mhera; CEO Mounir Harfouche; and Social Creative Director and Head of Content, John Davey.

MullenLowe MENA has promoted Prerna Mehra to the role of Executive Creative Director; Madhushan Mudunkotuwa to Head of Digital; and has appointed John Davey as Social Creative Director and Head of Content, intending to bolster its capabilities as a social-led, multidisciplinary creative agency.

With 18 years of industry experience, Executive Creative Director Prerna Mehra has made an impact at MullenLowe MENA w

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Tags:agency AI Artificial Intelligence Cannes Lions content creators creative creativity Executive Creative Director full service head of content Head of digital John Davey Madhushan Mudunkotuwa Mounir Harfouche MullenLowe MENA multi-disciplinary Paul Banham Prerna Mehra prompt engineers Social Social Creative Director social-first strategists technologists technology The One Show

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.