MullenLowe MENA has promoted Prerna Mehra to the role of Executive Creative Director; Madhushan Mudunkotuwa to Head of Digital; and has appointed John Davey as Social Creative Director and Head of Content, intending to bolster its capabilities as a social-led, multidisciplinary creative agency.
With 18 years of industry experience, Executive Creative Director Prerna Mehra has made an impact at MullenLowe MENA with award-winning work, which has not only earned global accolades at award shows such as Cannes Lions, The One Show, and Dubai Lynx, but also has created meaningful real-world impact.
She has also served as a jury member for Cannes Lions, London International Awards, The One Show, Clios, Dubai Lynx and many regional and international award shows. In 2025, she will take on the role of Jury President at the Gerety Awards.
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Promoted to Head of Digital, Madhushan Mudunkotuwa is a digital leader with more than 12 years of experience delivering transformative strategies for clients including Dubai Holding, Majid Al Futtaim, and Google. His expertise spans performance marketing, data-driven campaigns and cross-functional collaboration, ensuring the delivery of integrated digital solutions.
Joining as Social Creative Director & Head of Content, John Davey brings 17 years of experience crafting audience-first strategies for global powerhouses, including Netflix, Apple, Amazon, and HSBC. Davey brings to the table an understanding that brands today must do more than just show up; they must earn attention, foster engagement and create content that feels native to the platforms audiences live on.
His approach isn’t about flooding feeds; it’s about sparking conversations, shaping culture and making brands part of the social dialogue in a way that feels organic and authentic, the agency shared in a statement.
Commenting on the appointments, Mounir Harfouche, CEO of MullenLowe MENA said, “Our model is designed to deliver creativity that drives premium value, seamlessly combining the agility of a social-first agency with the strategic depth of a full-service creative powerhouse. It’s about rethinking how we operate, shifting mindsets, and embracing the changing role of social in today’s world, where speed, precision, and innovation are everything.”
Harfouche added, “We’re not just evolving; we’re transforming. These appointments are a catalyst for that change, empowering us to integrate cutting-edge disciplines, from content creators and strategists to AI technologists and prompt engineers, into a unified, future-ready approach. This is about delivering smarter, faster, and more impactful solutions that redefine what it means to lead in this industry. Our people bring diverse perspectives and unparalleled expertise, enabling us to amplify what we do best, delivering impactful, purpose-driven work with agility and collaboration at its core.”
The appointments reflect MullenLowe MENA’s commitment to connect social, digital, and creative capabilities to meet the evolving needs of today’s brands, the agency shared in a statement. With social as a key driver of growth and audience engagement, MullenLowe MENA intends to invest in expertise that reshapes how brands engage and grow with their audiences.
Paul Banham, Chief Creative Officer of MullenLowe MENA , said, “Creativity and social are inseparable, it’s where ideas come alive and resonate. We’ve carved a space in social for years, and now we’re committed to pushing it further, building on our challenger DNA to deliver bold, unexpected work.”
“Our recent campaign, Don’t Look Down, is a perfect example of how we approach creativity. We strip it back to its most impactful form, crafting simple yet powerful ideas that resonate and stick with audiences. This philosophy drives everything we do, delivering work that disrupts, engages, and leaves a lasting impression. As we evolve, our focus remains on pushing boundaries and redefining what’s possible when creativity and social work hand in hand,” Banham added.
Focused on the future, MullenLowe MENA aims to redefine how brands connect with audiences through agility, collaboration and purpose-driven creativity. By blending social expertise with diverse disciplines, including content creation, strategy, ideation and AI, the agency intends to deliver solutions that set new benchmarks and drive results for its clients.
