by George Giessen, Regional Head of Strategy at MullenLowe MENA.
You’re probably wondering after reading the headline – who is this Alexander? And why is there a queston of whether or not he should be a marketer? He is considered by many as a true military genius and was the first to realise the power of “combined arms”.
So why is Alexander the Great such an interesting subject? Alexander the Great was born in a combative world. He was more than just a leader, but an individual who saw his world differently –who challenged the existing norms to bring about change. He was a thinker and creative genius all wrapped in one.
There are lessons we can learn to better understand
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