At the core of communications work is the objective of driving individuals to action. With
audience attention increasingly fractured across multiple channels, communicators are
faced with a daunting task: they must find their audiences and quickly connect with them in ways that compel them to take action. The right measurement strategy can help communicators identify what specific factors motivate an audience to act, increasing the success rate of a programme.
It’s harder than ever to find and reachyour audience
Today, reaching your audience is becoming increasingly more complex and costly. There
are more ways than ever to connect with your consumers across mobile, digital, social, print
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