By Pavan Deshpande, Motivate Val Morgan senior sales manager
Cinema advertising has been in existence since the 1900’s, which makes it one of the oldest mediums of advertising that has survived and one that remains relevant over many years, mainly because of innovation. If you recall, advertisements in cinema were stitched together rather haphazardly in the past – with static slides sometimes appearing upside down, corrections made using a pen and slides having scratches from repeated usage. Advertisers also engaged audiences by means of merging their message with onscreen trivia that caught the attention of audiences, but these too eventually became outdated. Therefore, over the years; th
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