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Motivate Val Morgan #LongLiveCinema Series by Dumindrini Ratnayake

Motivate Val Morgan’s Deputy Marketing & PR Manager, Dumindrini Ratnayake shares her thoughts about the effect of COVID-19 on cinema, and how the industry and business will look post-pandemic

By Dumindrini Ratnayake, deputy marketing and PR manager, Motivate Val Morgan

 

It doesn’t matter if you own a 90-Inch Smart 8K QLED TV with a Bang & Olufsen surround sound system, because the visual effects in Avatar, sound effects of Jurassic Park, and the fight back by the Avengers will always be superior when viewed on the ‘BIG screen’.

There’s no denying… subscription-based entertainment has revolutionised our relationship with SMALL screens and the way in which we watch movies on them, especially during the three-month COVID-19 lockdown we have all gone through, and just coming out of. From the level of convenience streaming platforms offer – sitting on a sofa in


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