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Motion approved, by Dailymotion’s Bichoi Bastha

Dailymotion’s chief revenue and business officer, Bichoi Bastha explains how the platform is changing and what MENA means to its strategy proposition.

How is Dailymotion Advertising positioned today, especially in MENA?  
Over more than 17 years, Dailymotion has grown to become one of the few European technology platforms that command a global presence. In July 2015, Dailymotion was acquired by Vivendi, with the strategic aim of increasing the reach and footprint of our video platform. As a result, we completely overhauled the user and partner experience (new player, new mobile app, new website, new content and updates and a new data protection system). These innovations enabled Dailymotion Advertising (the advertising sales house for the Dailymotion video platform) to emerge with brand new value propositions, offers and solutions, whi


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