Sky News Arabia celebrates 10 years of shining a light on the complexities and ramifications of the various events and conflicts that have impacted the world over the past decade.
Launched as a joint venture between International Media Investments and British Sky News, Sky News Arabia aired its first broadcast on 6th May 2012.
The Arabic multi-platform news channel has become the fastest-growing digital news platform in the region with over 37 million social media followers and strong levels of engagement. Having achieved more than 5 billion views of its digital content in 2021, the news channel secured the first position for views across Arabic language news platforms.
“Over the last 10 years, we have established ourselves as a leading news platform and cemented our reputation for delivering high-quality news in an informative and efficient way to Arabic-speaking audiences around the world,” CEO of Sky News Arabia, Nart Bouran, commented.
“We are living in unprecedented times and the demand for quality news over the past two years has increased significantly. Never before have audiences needed news platforms to keep them informed and safe. We have played a crucial role in delivering accurate information to keep audiences informed and up to date.”
During its tenure, the news platform has attracted influential Arabic speaking news anchors to spearhead its content including the renowned political satirist, Nadim Koteich and prominent journalist and talk show host, Giselle Khoury, as well as ensuring the diversity of the MENA region is reflected in the lineup of talent, including popular Emirati presenters, Faisal Bin Huraiz, Majed Al Faresi, Mousa Al Baloushi and Maitha Sabah.
The news platform has ambitious plans for the future, with digital and innovation at its heart. Sky News Arabia will continue to invest in digital growth and champion digital-first content. The platform will increasingly leverage technology by creating more AR / VR content to add depth to coverage and bring the news to life in a way that cannot always be captured with a camera.
Sky News Arabia will also soon launch a new business news platform with a dedicated website and social media channels offering the latest in business news and analysis. This is part of the news channel’s plans to continue to invest in its growth and expansion in response to what viewers want to consume more of.
Growth in talent is also of fundamental importance to the leading broadcaster. The Sky News Arabia Academy launched in 2021 offering a dedicated development and training centre with the aim of inspiring and empowering young people with the media, communication and digital skills they need to thrive in today’s dynamic industry. Since launching, the academy has delivered over 70 training courses and graduated over 350 young professionals from the next generation of Arab talent. Sky News Arabia will continue to invest in the Academy and will increase the number of specialised courses on offer with a focus on TV presenting, creative production, motion graphics and digital media, as well as exploring trending subjects such as the metaverse.
On 6th May 2022, Sky News Arabia launched special content across its platforms celebrating its achievements during the past decade, as well as the broadcaster’s vision for the future.