Saudi Arabian telco Mobily has launched its 10-year anniversary campaign with a star-studded TVC.
The primary objective of the campaign, which has been created by Lowe MENA, is to say ‘thank you’ to the loyal Mobily consumers who have partnered with the brand over its past 10 years. The film uses Saudi Arabian icons that have become a part of the country’s society over the past decade, taking viewers on a nostalgic journey through the Mobily story.
The film features the likes of Abdullah Al Sadhan, a renowned Saudi Arabian actor, as well as legendary captains of the national football team and two-time Asia Cup winners Majed Abdullah and Saleh Al Nouimeh. Apart from also captaining
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