A global survey conducted by Foresight Factory, released in partnership with Snap, has found that ‘connected shopping’ – where consumers combine a digital experience with being in a physical store – is key to bringing people back to the store, as shoppers say they want to enjoy the benefits of online shopping, in-store.
The findings show that despite many of the challenges facing retail stores across the world, the internet can be a powerful tool in driving people back into shops by giving them – in particular young people – a more engaging and efficient ‘connected’ experience. Increasingly customers are expecting the benefits of both online and real-life across the entire shopping journe
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