MMS highlights MBC Group’s Ramadan media reach

MBC Media Solutions (MMS), the commercial arm of MBC Group highlighted the power of MBC Group ’s Ramadan premium content in connecting brands with their audiences at an event held in Dubai last week.

Arabs from all over MENA tune into MBC Group channels every Ramadan to watch their favorite stars and celebrities return to the screen in exciting new shows and programs.

Last year alone, MBC Group TV channels recorded an 80.4 per cent individual reach in KSA, while the Group’s streaming platform, Shahid, recorded 23 million active users and 54 million plays during the month.

Radio in KSA is also a go-to medium during the month, 5.4M listeners tuned into MBC FM and Panorama FM’s Ramadan shows in 2022. Meanwhile, the group’s social media channels recorded 17.7 billion KSA views.

Commenting on the event, Ahmed Al Sahhaf, CEO of MMS, highlighted MBC GROUP’s premium Arabic content and its ability to integrate brands into the special season’s stories and narratives.

“MBC Group’s premium Arabic content has shown consistent results year on year in delivering unrivaled reach and impact for brands, and we at MMS, are continuously diversifying our offerings to empower brands to successfully leverage this content to best connect with their audiences.”

Sharif Badreddine, group director at MMS highlighted the full range of offerings available, across MBC Group ’s TV channels, Al Arabiya Network and Shahid.

He revealed the return of big format shows, such as the highly popular Saudi satirical comedy, “Tash Ma Tash”, which is making a comeback following a 12-year hiatus, as ‘Tash 19’.

Other highly-rated shows returning this year are “Seen 2”, “Hekayat Waa’d”, “Ramez”, “Minho Waladna” and “Sikat Safar”, amongst others.

It will also see the comeback of some of the Arab world’s biggest film and TV stars such as Nasser Al Qasabi, Abdullah Al Sadhan, Habib Al-Habib, Souad Abdullah, Mohamed Ramadan and Huda Hussein. MBC Group ’s premium Arabic productions will air across the company’s TV channels, as well as Shahid and various social media channels.

Richard Addington, head of agency at MMS on the other hand, stressed the unrivaled reach and impact of MBC Group ’s offering in achieving brand favorability, purchase consideration and ad recall for brands. He also highlighted Shahid’s expanding AVOD offering, which is witnessing a significant growth in audience clusters, and how it unlocks a host of additional opportunities for brands to reach their audiences.