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My Stuff vs Our Stuff: Al-Futtaim IKEA helps couples who have disagreements over furniture

Studies show that furniture shopping remains one of the leading causes of relationship tensions. Al-Futtaim IKEA, the Swedish home furnishings retailer in the UAE, took an innovative approach to help couples overcome this challenge and avoid disagreements in the process. With this limited-period activation, “Couch Counselling”, Al-Futtaim IKEA brought on professional relationship counsellors and therapists with whom couples could reserve consultation sessions. They could discuss any relationship issues— including decision-making around furniture.

With the “Couch Counselling” activation, Al-Futtaim IKEA offered a stress-free shopping experience for couples. Not only does the

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