Studies show that furniture shopping remains one of the leading causes of relationship tensions. Al-Futtaim IKEA, the Swedish home furnishings retailer in the UAE, took an innovative approach to help couples overcome this challenge and avoid disagreements in the process. With this limited-period activation, “Couch Counselling”, Al-Futtaim IKEA brought on professional relationship counsellors and therapists with whom couples could reserve consultation sessions. They could discuss any relationship issues— including decision-making around furniture.
With the “Couch Counselling” activation, Al-Futtaim IKEA offered a stress-free shopping experience for couples. Not only does the
Don't have an account?
Free registration allows you to access all website content, sign up for our email bulletins, and comment on articles.