Mindshare has won the media buying and planning account for Abu Dhabi Film Festival.
The annual event, which changed its name from the Middle East International Film Festival in April, called the pitch at the end of June and awarded the brief to Mindshare after a pitch involving three agencies. Mindshare had carried out media buying duties for the festival last year.
The move follows the recent announcement that JWT had won the creative advertising side of the business and has been tasked with developing a new ad campaign for the fourth edition of the festival. Five ad agencies had originally been invited to pitch for the 2010 campaign, with the festival’s main goal to align its brand strategy
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
