Memac Ogilvy names Hough as new ECD

Memac Ogilvy has appointed Steve Hough as executive creative director of its Dubai office.

Hough, who arrives from Saatchi & Saatchi Vietnam, fills the hole created by the departure of Till Hohmann, who left the agency a few days after Memac Ogilvy was named ad agency of the year at the Dubai Lynx in March.

Hough has worked for BBDO, Y&R, Saatchi & Saatchi and Ogilvy & Mather during the course of his career, and Edmond Moutran, chairman and CEO of Memac Ogilvy & Mather Holding, Middle East & North Africa, said: “Steve brings a tremendous amount of experience having worked with such prestigious agencies as Saatchi & Saatchi, BBDO, Young & Rubicam and Ogilvy & Mather.

“We are extremely pleased to have Steve join the team in Dubai as  he will no doubt help us raise the collective bar even further.”

Ronald Howes, Memac Ogilvy’s regional managing director for the GCC, added: “Steve brings with him an impressive winning track record in new business pitches. I have no doubt that he will play a key role in providing strong strategic capabilities and a nurturing coaching-style attitude with a laid-back approach, making it easy for him to get the best out of his team.”

Hough has a number of top awards to his name. In 2006 he won a gold Lion at Cannes for the Amnesty International ‘Stamps’ campaign. According to Campaign Brief rankings, Hough was the fifth-most awarded creative in Asia in 2005, and was the top-ranked creative in Malaysia for two years running. In 2006, now ECD at Saatchi Vietnam, he scored another three bronze Lions and eleven finalists at Cannes. With this tally, Hough was ranked the top creative in Vietnam for two consecutive years.