This November, we saw politicians and leading industry bodies come together in Scotland for the 26th Conference of the Parties (COP26), to discuss the ongoing climate crisis. Interestingly, one of the most poignant takeaways from this year’s event was a growing sentiment that every organisation has a part to play in tackling the environmental crisis.
Arguably, nowhere is this more true than within the media and advertising landscape. From boutique brands and publications to agency-led specialists, our industry has a clear responsibility to incorporate climate-positive messaging and practices into its organisational culture, or risk being seen as out-of-date and out-of-step with
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