Rasha Hamzeh, Executive Producer, Luca’s Insight Track and Podcast Consultant & Media Strategist.Podcasting has become the new media darling. What started in bedrooms and basements is now reshaping boardrooms and broadcast strategy.
What started as a fringe audio format exploded into a full-fledged industry post-2014, with shows like Serial putting the genre on the map and platforms like Spotify and Apple Podcasts turning creators into household names.
Then came COVID-19, the great accelerator of everything digital. People were stuck at home, desperate for connection, education, and distraction – and podcasting delivered all three in stereo.
In the Gulf, podcasting took a little longer to catch fire, but once it did, it roared. Arabic-language podcasts began carving a niche th
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