As MG continues its focus on driving up sales to more mature millennials, the brand has launched its “OH MG! It’s More Than a Feeling” campaign, which is being run across its various social media channels.
The campaign imagery features young people making amusing expressions that reflect the brand’s exciting and ambitious position in the automotive market. Furthermore, MG has developed a flagship video with a storyboard that showcases its products and potential customers in a relatable and humorous way. The campaign is designed to appeal to millennial buyers, increasing the brand’s relatability among its target audiences across the Middle East.
The brand’s approach toward reaching potential customers, and its success during challenging times in the automotive market, reflect MG’s resilience and unconventional approach. The campaign saw MG Motor achieve a stronger social media presence, with the brand’s social media pages registering very positive results. Videos across Instagram, Facebook and YouTube gathered over 10,700,000 views, with over 4,500 interactions.
The brand campaign was prepared and implemented by Havas Middle East.