MG Motor and Havas Middle East have launched a new OOH campaign.
It aims to bridge the gap between its consumers and management and reinforce MG Motor’s brand presence.
Tom Lee, Managing Director at MG Motor Middle East, publicly addressed the concerns of customers in Saudi on social media and shared his direct contact number in efforts to have the public reach out to him directly.
This approach provided a platform for customers to voice their concerns and instil confidence that every situation, feedback, and query for the brand, received personal attention with immediate solutions by the MG Motors senior management.
The initiative was complemented by an out-of-home takeover where the WhatsApp number was advertised across three major cities in the Kingdom: Riyadh, Jeddah, and Dammam.
Critical cases that emerged through the MD’s WhatsApp channel were promptly identified and resolved with immediate effect.
The team assisted individual car owners, addressing concerns promptly and directly, demonstrating a high level of dedication to customer satisfaction.
“Customer satisfaction remains at the forefront of our business. With a deep understanding of our Saudi customers, their preferences, and aspirations, we are driven by a passion for service excellence as we embark on this journey further to refine our services and products in the Kingdom.” said Lee
The initiative also involved the introduction of new social media handles and the creation of market-specific content, designed to resonate with local tastes and preferences.
Under the slogan ‘Driven by your passion’ and a renewed focus on customer-centricity, MG Motor sets out to redefine the automotive experience in Saudi Arabia.