Jellyfish has announced a partnership with NEOM, the economic zone under construction in Saudi Arabia.
The agency was appointed to drive its performance marketing, including pay-per-click, paid social and programmatic display.
Designed as a cutting-edge industrial powerhouse and innovation in urban living, with numerous regions and centres including ‘linear smart city’, The Line, NEOM is fuelled by USD 500 billion from the Public Investment Fund of Saudi.
Working directly with its central marketing team, Jellyfish will help promote the new urban area, which is being built in Saudi’s north-western Tabuk province.
The mega-development, with a planned area of 26,500kmÇ, is north of the Red Sea, east of Egypt and south of Jordan.
It will include a floating industrial complex, a global trade hub, tourist resorts and homes for up to nine million people, with a projected completion date of 2025 for its first phase.
The project is now open to global, regional and local investors or partners.
Shanil Jagatia, MD MENA at Jellyfish, said: “We were delighted to win NEOM as an esteemed client following a competitive tendering process and multi-agency pitch.
“As a new breed of marketing performance company we know that success demands a creative, multi-platform mindset and we are here to help progressive, innovative brands thrive by navigating, connecting and harnessing the platforms that drive growth. It would be hard to name a more exciting, ambitious project to be working On.”
Eyad Zarea, Global Digital Lead at NEOM, said: “We were impressed with Jellyfish’s agile, collaborative and future-facing approach. It felt like the perfect fit for NEOM, as a place for all people from across the globe to make their mark in creative and innovative ways.”
Jellyfish works with a number of clients in the MENA region from L’Oréal and Sony to Coty, Emirates and Majid Al Futtaim.