mFilterIt rebrands initiative and revamps brand identity

mFilterIt, an ad traffic validation and brand protection solutions, has announced its rebranding initiative and unveiled a revamped brand identity.

The rebranding efforts are in response to the rapidly evolving digital ecosystem.

According to the company, with the new identity, the company aims to become the epitome of reliability and trust in the digital ecosystem leveraging cutting-edge technology and data.

Amit Relan, CEO and co-founder at mFilterIt, said: “Our rebranding marks a milestone on the completion of an 8-year journey of empowering digital brands with trust and transparency.

“We are happy to introduce our new and enhanced identity, which represents our commitment to bringing a revolution in the digital ecosystem with the power of data, intelligence and technology to serve our clients better than ever before and help them advertise fearlessly.”

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As part of the rebranding strategy, they have developed a new visual identity with an evolved logo as well as revamped the website.

The company has expanded its product portfolio and introduced a collaborative V.O.P framework which represents verify, optimise and protect

“This framework is created to revolutionise digital advertising with transparency, efficiency and protection at every touchpoint and combat the ever-evolving nature of threats and opportunities in the digital ecosystem,” added Dhiraj Gupta, CTO, mFilterIt.