Merkle, a customer experience management company and part of dentsu, specializing in the delivery of unique, personalized digital customer experiences, has been appointed as the customer data management agency of record for technology giant Samsung in the Gulf region.
After a lengthy and demanding pitch process, Merkle has secured a two-year retainer to support Samsung in its ambitions to become a prominent direct to consumer e-commerce player in the region. Merkle will lead and manage Samsung’s entire data management workstreams encompassing data engineering, best practice audience segmentation, dynamic creative optimization and advanced analytics for Samsung’s flagship campaigns. M
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
