For the MENA region, it’s been a year of firsts at the Cannes Lions Festival of Creativity. From the first MENA jury president to Saudi Arabia taking home its first Grand Prix, we’ve seen rapid progress. Here’s a round up of all the 18 winning entries from the Middle East.
GRAND PRIX
The Subconscious Order
Client: Hungerstation
Agency: Wunderman Thompson, Riyadh
Grand Prix: Creative Commerce
The judges said: “The campaign turns transactional into emotional and solves a pain point about choice overload which drives discoverability of new foods and places to order. In today’s world, brands have to apply meaningful value in order for people to offer use of their facial dat
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