For the MENA region, it’s been a year of firsts at the Cannes Lions Festival of Creativity. From the first MENA jury president to Saudi Arabia taking home its first Grand Prix, we’ve seen rapid progress. Here’s a round up of all the 18 winning entries from the Middle East.
GRAND PRIX
The Subconscious Order
Client: Hungerstation
Agency: Wunderman Thompson, Riyadh
Grand Prix: Creative Commerce
The judges said: “The campaign turns transactional into emotional and solves a pain point about choice overload which drives discoverability of new foods and places to order. In today’s world, brands have to apply meaningful value in order for people to offer use of their facial data, and ‘Subconscious Order’ did this beautifully. It’s a wonderful example of AI being applied to commerce and is a bold, brave way to change the user experience, which is no mean feat.”
Nancy Crimi-Lamanna, Chief Creative Officer, FCB Canada and Creative Commerce Jury President
Newspapers Inside The Newspaper Edition
Client: An Nahar Newspaper
Agency: Impact BBDO, Dubai
Grand Prix: Print & Publishing
The judges said: “The Grand Prix was awarded to a brave piece of work that put into action a publication-based idea to defend the sanctity of a free press, and did it in a way that we hope sends a signal to the industry on how eternally innovative the future of publishing can be.”
Print & Publishing Jury
GOLD LIONS
Dirty Laundry
Client: ABAAD Resource Center For Gender Equality
Agency: Leo Burnett, Beirut
Gold Lion: Entertainment
Other Lions: Silver Lion – PR
Schoolgirl Newscasters
Client: EBM
Agency: Impact BBDO, Dubai
Gold Lion: Glass: The Lion for Change
SILVER LIONS
Self-Check Out
Client: K-Lynn
Agency: Leo Burnett, Dubai
Silver Lions: Creative Commerce and Creative Strategy
Heinzjack
Client: Heinz
Agency: FP7 McCann, Dubai
Silver Lion: Outdoor
Other Lions: 2 x Bronze Lions – Brand Experience, and Activation and Outdoor
Wall Street Balls
Client: Testicular Cancer Society
Agency: FP7 McCann, Dubai / McCann Health, Dubai
Silver Lion: Creative Data
Other Lions: Bronze Lion – Direct
Sole Music
Client: Sole Music
Agency: And Us, Dubai
Silver Lion: Health & Wellness
I See Coke
Client: The Coca-Cola Company
Agency: VMLY&R Commerce, New York / VMLY&R, Dubai
Silver Lion: Radio and Audio
Bronze Lions
Frequencies of Peace
Client: Babyshop
Agency: FP7 McCann, Dubai
Lions: Entertainment Lions For Music, Radio & Audio, Media
Time To Read
Client: Kinokuniya Bookstore
Agency: Saatchi & Saatchi ME, DubaI
Lions: Creative Commerce
The Elections Edition
Client: An Nahar Newspaper
Agency: Impact BBDO, Dubai
Lions: Creative Strategy
One Star Cookbook
Client: Deliveroo
Agency: And Us, Dubai
Lions: Design
The Undeniable Street View
Client: United24, Nova Ukraine, Voices Of Children, Boctok Sos
Agency: And Us, Dubai
Lions: Design
Empty Plates
Client: UAE Government Media Office
Agency: Saatchi & Saatchi ME, Dubai
Lions: Health & Wellness
Ketch Up & Down
Client: Heinz
Agency: FP7 McCann, Dubai
Lions: Industry Craft
The Currency of Corruption
Client: Transparency International Lebanon – No Corruption (TI-LB)
Agency: Leo Burnett, Beirut / Leo Burnett, Jeddah
Lions: Media
Superstar Ravi
Client: Adidas
Agency: Havas Middle East, Dubai/Red Havas Middle East, Dubai
Lions: PR
