Image sourced from pexels.com
In 2023, the Middle East adspend exceeded the $6 billion threshold for the first time ever. This figure was calculated by the IAB MENA Adspend Results which was released early last month.
The report covers a multi-method approach based on financial analysis & statistical modelling validated by in-depth interviews. It also includes a sell-side focus that measures all spend arriving at the sales side after discounts and before service commissions. Finally, the report has a key focus on digital ad spend bought & delivered within the region.
Data was collected from 16 markets in the MENA
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
