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Meet the Real ‘Ronaldough’ – Locale’s Local Hero

Locale – a foodpreneur community has championed one of its own employees, ‘Ronnie’, as its brand ambassador. Locale continues its mission highlighting good food, good people and good ideas through their people and their stories. While Ronnie does not have millions of fans on social media and isn’t a celebrity, he can deliver a delicious Freedom Pizza in 23minutes safely, which is Locale’s priority because no delivery is worth anyone’s life.

Unique to Locale, its drivers actually work directly for Locale, they’re not incentivized to make as many deliveries as they can, they are fully insured and people like Ronnie have real opportunities to grow into bigger roles within our business – as the majority of Locale’s store managers started as delivery drivers. Locale’s customers receive their orders safely, at the highest quality and for a standard delivery fee of AED 5 period. No service charges or hidden fees.

Locale, a KRUSH Brand’s company, partners with local ‘foodpreneurs’ to share their belief that good food matters. The curated marketplace is committed to helping great restaurants and food brands become more resilient by fully owning their customer relationship with proprietary technology and delivery science, seamlessly integrated with brand and operations.

The lighthearted campaign highlights how Locale invests in and looks after its team, with the important message that good people matter.

“Safe delivery at the speed of Ronaldough”

Good Food – Good People – Good Ideas



  • Campaign Ideation – Locale, Ian Ohan and Ted Totsidis
  • PR Team – Brazen MENA
  • Content Creators – Locale’s in house content team