MEDIABRANDS MENAT today announced the appointment of Bassem Massoud to the role of CEO for Initiative across the Middle East, North Africa and Turkey.
Bassem is currently the CEO of media agency Magna Global – the fastest growing media agency in the Mediabrands MENAT stable last year, and will continue in this role, in addition to his new role as CEO for Initiative.
Bassem’s appointment comes as a natural progression, owing to his success leading Magna to the ‘Top 3’ position on RECMA’s qualitative index, achieving the coveted title of Most effective media agency network 2020 on the Effie index, and for evolving Magna to a leading performance marketing agency.
Shadi Kand
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