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Anup Oommen
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MCN expands IPG’s Acxiom in MENAT to boost AI, data, tech and product capabilities

Anup Oommen
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Acxiom helps brands to unify, connect and prepare data for AI-driven marketing and decision-making, maximising technology investments, as well as driving enhanced audience segmentation, campaign performance and multi-channel activation.

From left, Ghassan Harfouche, CEO, MCN MENAT; Alex Pym, CEO International, Acxiom; and Karthik Kumar, Managing Director, Acxiom MENAT.From left, Ghassan Harfouche, CEO, MCN MENAT; Alex Pym, CEO International, Acxiom; and Karthik Kumar, Managing Director, Acxiom MENAT.

Middle East Communications Network (MCN) has revealed a major expansion of its data capabilities and platform services across the MENAT region through Acxiom, part of IPG. This expansion strengthens the value proposition for brands seeking advanced personalisation and measurable business results.
Building on its established presence, Acxiom, a global leader in customer data management and marketing technology, is now enhancing and powering MCN’s comprehensive data, performance, and technology offerings across MENAT.
Acxiom helps brands to unify, connect and prepare data for AI-driven marketing and decision-making, maximising technology investments. Its globally adopted technology will now b


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Tags:AcxiomAI-driven marketingAlex Pymaudience segementationcampaign performancecustomer data managementdata capabilitiesDecision makingGhassan HarfoucheKarthik Kumarmarketing effectivenessmeasurable business resultsMENATMiddle East Communications Network (MCN)multi-channel activationpersonalisationPlatformplatform servicestechnology investmentstechnology offerings
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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