Drive-thrus today are more popular than ever, however, every new driver takes time to get comfortable on the road, which also includes the sometimes narrow and tight lanes of a Drive-Thru. McDonald’s UAE took notice of this and with the help of Studio M (powered by Publicis Groupe), decided to partner with UAE driving school, Emirates Driving Institute, to launch the world’s first Drive-Thru programme.
To do this, McDonald’s re-created a life-size Drive-Thru experience inside the driving practice circuit of Emirates Driving Institute. Students were then taken by surprise as they were then taught how to navigate the Drive Thru as part of their driving lesson. Along the way, instruct
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