by Ahmad Itani, Founder & Chief Executive Officer of Cicero & Bernay Public Relations
In April 2016, Miquela Sousa (@lilmiquela), a fashion influencer and recording artist, debuted on Instagram with an inconspicuous photo of a pink crop-top. Since then, she has amassed 1.4 million followers. Miquela sounds like any other popular personality on social media, except there’s a catch: she’s not real; she is a virtual avatar with a profile that reads “19/LA/Robot”, and probably forever will. Miquela is touted as an art project that has inspired a life of her own, inciting a lot of online conversations and debates, with critics lining up in one corner claiming humanism, and supporters lin
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