by Ahmad Itani, Founder & CEO of Cicero & Bernay Public Relations, one of the 100 most powerful Arabs for 2018, and one of 2017’s global Top 50 PR Game Changers shares his thoughts.
Just before I sat down to write this, I came across an announcement by Dubai Police¹ asking users
to be cautious even while playing seemingly harmless games like Candy Crush or taking a friendly quiz, due to data collection and potential breaches of privacy. Yet, as propagators of new-age communication tactics, we speak about the usage of big data and digital footprint mapping as the way to build brands of the future. This dichotomy of ethics is something that is fast becoming a catch-22 for public relatio
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