by Ahmad Itani, Founder & Chief Executive Officer of Cicero & Bernay Public Relations
Heading an agency requires me to consistently practise new trends and innovations in communication, compounding their use to the experience of their prior counterparts. After all, I was there at the cusp of the digital revolution when social media was still a tool exclusively tailored for entertainment purposes and I can remember the exact moment in my timeline when the influencer movement picked up the pace. I foresaw the change in communication standards and felt them take shape in the way an empath would sense the slightest stir in energy. Any professional in my position needs to be able to identify a t
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