Entering a regional market is not just about being seen; it is about being understood. It calls for clear communication and a genuine connection with the people and communities who will experience the service. Keeta launched in the region with this mindset. The goal was simple: introduce the brand in a confident and approachable way, while laying the groundwork for long-term presence.
Taking the region, specifically Saudi Arabia, the UAE, Kuwait and Qatar by storm, the brand kept its core focus on what matters most — reliable service, a smooth experience for users and meaningful interactions with local communities, merchants and delivery partners.
It didn’t take long for the region to figure out why delivery riders were flocking to join Keeta, or why restaurants and local eateries wanted presence on the brand’s app.
Several reports have shared how Keeta has been built on the idea of offering lower commissions for restaurants, fair pay for riders, and reliable service for customers. Rather than focusing on merely the speed of delivery or leaning on discounts like their competitors in the food delivery space did, Keeta focused on people.
The brand empowered restaurants to earn higher margins, riders to gain meaningful income, and customers to enjoy reliable delivery. It’s no surprise that it then expanded rapidly across the Middle East: Saudi Arabia (2024), Qatar, Kuwait, and the UAE (2025), quickly becoming a trusted partner for local F&B businesses.
Keeta undertakes a measured brand rollout designed for real discovery
Rather than flooding every channel at once, the brand’s integrated campaign was rolled out gradually, tapping into a mix of touchpoints that was tailored for each market.
Billboards, digital content, CRM, social media and selected on-ground moments all came together throughout different phases to create visibility.
The emphasis was constantly on clarity, allowing people to notice, understand and connect with the brand.
This measured approach supported the brand’s core intention, which is to build familiarity meaningfully, in a way that feels natural for audiences.
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How Keeta reached audiences and shaped early momentum
Food delivery succeeds when several groups move in sync, and the campaign reflects this.
Everyday users, families, professionals, and those who rely on regular convenience, were made the core of early adoption. Engaging them helped the brand build steady awareness and create familiarity with steady platform interaction.
Restaurant partners represented another essential audience for the brand. As the source of menu diversity and everyday choice, they helped Keeta feel grounded in each market’s dining landscape. In return, strengthening this ecosystem meant local eateries and well-known dining concepts could reach more of the audiences who truly matter to them.
Delivery partners completed this triangle. As the face of the service, they remain a critical component for consistency and trust. Having them ingrained in the brand story reinforced reliability where it matters most.
The campaign also considered broader community groups and digitally engaged users who frequently interact with new services, share recommendations and contribute to shaping early perceptions within their networks.
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Channels and their relevance
Every decision behind the campaign was calculated.
The selected channels supported the campaign’s objective of building early familiarity, establishing a trustworthy presence, and ensuring the brand roots itself the right way in each market.
By keeping communication clear, Keeta positioned itself as reliable, forward-thinking and easy to understand; a brand that feels simple, modern and built for everyone.
This measured rollout also supported its long-term ambition, which is to grow recognition at a steady, sustainable pace, while respecting the habits and expectations of each local market.
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Keeta’s regional strategy with local nuance
The launch campaign went live across Saudi Arabia, the UAE, Kuwait, and Qatar, with each market’s launch activities focusing on driving early adoption respectively.
The narrative continues to remain regionally consistent, but the execution is local, making the brand feel relatable to local users, merchants and government stakeholders.
This balance has strengthened both early adoption and long-term regional presence.
The campaign was meant to live in the ecosystem – a launch without an end date. While the initial launch phase delivered strong early traction, the real focus is on sustained growth.
Rather than a fixed end date, Keeta spokespeople told Campaign Middle East that it will continue building visibility through consistent content, strategic partner engagement and ongoing community-driven activity.
For example, most recently, Keeta unveiled KiKi, its new mascot, created to bring warmth, energy, and personality to every customer interaction. The brand focused on building something enduring – something that feels like greeting a familiar friend.
The aim was to remain top-of-mind and relevant, as the service expands and integrates across the region.
Content creators as amplifiers, not the centrepiece
Creators and influencers were involved in the launch, helping to generate early awareness.
Their contribution complemented the overall launch campaign approach and supported the brand’s introduction across the markets.
The brand also aims to reshape what success looks like. Success has been defined through long-term traction rather than short-lived spikes.
Engagement with the app, order frequency, merchant growth, and delivery reliability form the backbone of the campaign’s measurement.
These metrics capture what genuinely matters: whether Keeta is becoming a trusted, dependable part of everyday life.
In short, this is a launch designed for longevity. It is about building a presence that lasts, by listening to the region and meeting users where they are.
