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Music creative agency MassiveMusic Dubai, a Songtradr company, has delivered a new music and sound identity for Banque Saudi Fransi – now BSF – one of Saudi Arabia’s oldest banks.
The sonic identity is part of a complete rebrand for BSF, which aims to become the most modern, innovative and experience-focused bank in the Middle East.
MassiveMusic’s sonic signature blends BSF’s long, local heritage with the bank’s new approach towards innovation and digital transformation.
Traditional instruments like the oud, which evoke Saudi heritage, are complemented by modern electric musical production to convey BSF’s forward-thinking, d
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