Brands need to create and be part of systems that enhance the value they provide, says Sony Mobile’s Gita Ghaemmaghami
As connectivity becomes more pervasive, going from large systems to devices to wearables and items of everyday use, it will transform everyday objects into smart gadgets that communicate with each other automatically. From smart homes to autonomous cars, the integration of connected technology in everyday life is fast becoming a reality through the Internet of Things (IoT) revolution. Gartner predicts that we will be surrounded by 4.9 billion connected ‘things’ this year, rising to 25 billion by 2020. It predicts that the perfect storm of cloud, mobile, social and inform
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