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Careem Beach campaign

Careem soon-to-launch campaign offers customers “an address in the sand”

Chinese conglomerate Dahua Technology partners with ABCOM

Dahua Technology partners with ABCOM

Evolution at the speed of data, by Du’s Andy Ward

Covid-19-accelerated changes: Internet of Things – by Fadi Maktabi

Smart cities and out-of-home

Marketing in the IoT era will be about collaborative ecosystems

THE WORK

Raising Cane's

Raising Cane’s celebrates speed with humour-filled digital shorts

Advertising Commercials Creative Digital Digital Featured Marketing Media The WorkJul 17, 2025

Platformance, Mindshare KSA drive app-led growth for Nova Water KSA

enchanteur

Advertising Creative Featured Marketing The WorkJul 16, 2025

Shantelle Nagarajan

Enchanteur enchants with elegance in latest TVC

Horizon FCB leaned into the Squid Game theme at the 'perfectly balanced time' to bring the client's bold vision to life– after Squid Game’s third season dropped, and the show garnered more than 190 million viewers.

Advertising Creative Digital Digital Featured Marketing Media Social The Work VideoJul 15, 2025

Lipton, Horizon FCB unveil ‘perfectly balanced’ Squid Game-inspired campaign

Ahmed Seddiqi

Advertising Creative Digital Featured Marketing Media The WorkJul 14, 2025

Ahmed Seddiqi, Create collab for 75th anniversary campaign, brand refresh

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

BackLite Media releases annual publication SpotLite 3.0

Jul 4, 2025

Campaign Middle East’s Work picks from June

Jul 11, 2025

Value – first and foremost

Jul 9, 2025

WPP recruits Microsoft exec Cindy Rose to replace Mark Read as CEO

Jul 10, 2025

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