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Geometry/VMLY&R COMMERCE promotes Manuel Bordé to global chief creative officer

Global position to lead brands into the next great era of creative commerce.

Geometry, soon to be VMLY&R COMMERCE, announced that Manuel Bordé has been promoted to the role of global chief creative officer expanding his remit to include global creative responsibilities for the WPP end-to-end creative commerce company.

Effective immediately, Manuel will own the global creative strategy for VMLY&R COMMERCE to accelerate the delivery of creative commerce at the intersection of physical, digital and social.  He will play an instrumental role in launching the new company, acting as global creative partner to global CEO Beth Ann Kaminkow. Manuel will also continue to ensure creative excellence in North America working in partnership with a team of top talent that he ha


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