Customer experience (CX) and digital marketing are becoming inextricably linked. We believe that all digital marketing initiatives should be seen through the lens and palette of the customer experience spectrum.
The term ‘customer experience’ encompasses everything from understanding what you are asking your customers to do, to the moment they hear about your service or product to when they receive and experience your product or service, to what experience they have from their peers after their brand interaction.
The CX value pyramid
‘‘customer experience is made up of five key elements: visual, tactile, olfactory, aural, and reputation.”
If we look at it from a structural pers
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