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Majid Al Futtaim expands digital transformation with new ad tech solution

Carrefour is the first retailer in the Middle East to introduce targeted advertising technology, ad tech for e-grocery retail shopping.

Majid Al Futtaim, a shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia has implemented new advertising technology (ad tech) to boost supplier sales and profitability further and to drive greater customer satisfaction through increasingly personalised, recommended product offers across its growing e-commerce platforms.

By adopting the latest digital advertising technology, Majid Al Futtaim ensures Carrefour online customers on its website and smartphone app receive the most relevant and appealing advertise


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