fbpx
Close UpEssaysFeaturedMarketingOpinionPR

Luxury brands: outlining a new model of restraint – by Acorn Strategy’s Kevin Hackett

Is the age of flashing one’s cash over? After extensive research, the world’s leading luxury brand has discovered that, in some respects at least, it probably is. And as Acorn Stategy's senior copywriter, Kevin Hackett, explains, this is something anyone, at any level in the luxury industry should sit up and take notice of.

Is there a more accurate byword for ultimate luxury than Rolls-Royce? Possibly not. The name might be attached to aircraft jet engines and other huge engineering projects all around the planet but, for most people, it means simply the best motorcar in the world. As a status symbol on wheels it has no peer.

The announcement and subsequent unveiling of an all-new Rolls-Royce model is a rarity in itself and, on 1 September this year, the silky wraps were taken off the new Ghost, which will replace the incumbent that has been in production since 2009 and is easily the company’s most successful model. This new Ghost is, Rolls-Royce says, entirely new with only the umbrellas ensconced wit


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.