Augustus, the holding company behind online news and entertainment guide Lovin Dubai, has bought the social media channels that used to belong to defunct UAE daily newspaper 7Days.
The free tabloid closed at the end of December after struggling to find a viable business model in a climate of reduced print advertising spend.
However, over the 13 years it had operated in the UAE, it had amassed “a vast and loyal social media following,” said Augustus in a statement. It had a little more than 40,200 followers on Instagram, 164,000 on Twitter and more than 74,000 likes on Facebook. Lovin Dubai now has a social media following of almost a million.
A representative of Augustus told Campaign
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