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Lotus Cars Asia Pacific and Middle East appoints Ramzi Atat as head of marketing and public relations to cover the 26-market region. As Lotus Cars undergoes one of the largest transformations in the automotive industry, their APAC & ME office – based in Dubai – is on a set course towards ambitious growth over the coming months. The exciting British marque, which was acquired by the Geely group in 2017, has jump-started a major transformation journey as part of its Vision 80 with plans to evolve into an all-electric car maker. Lotus sales volumes are forecasted to grow beyond 150,000 units annually by 2026.
“It is such a privilege to be part of this journey. The Lotus brand carries a wealth of heritage and proven success in motorsports. Lotus is presently being complemented with the sustainable funding and advanced technologies to transform it into a dominant EV player in the premium segment. Being part of the team tasked to take on the brand’s transformation from a niche player to a global force is an exciting challenge. The APAC region expanding from Hong Kong and Japan all the way to Australia, in addition to the ever-agile MENA region, is a large area to cover; the implementation of a homogeneous team and network will be the key to success” says Ramzi.
Lotus Cars is geared up to deliver their new sports car Emira later on this year. Order bank for the Emira opened with a hungry demand list on the back of global media praise. Other upcoming launches include the highly anticipated 2,000bhp hypercar – the Evija – in addition to Eletre: the brand’s first electric SUV hitting the roads in 2023 in China, U.K. and Europe – followed by other markets later.
Ramzi’s previous experiences include leading the media unit for Nissan ME during his tenure at OMD, while the last 4 years had seen him heading the marcoms department for Aston Martin in the MENA region.
