The Loeries Africa Middle East has opened for entries. This year the awards, which will be presented in Durban, South Africa, in August, expect to attract more than 3,000 entries.
Organisers have also added three new categories.
Design for Digital will sit within the communication design category. Data-Driven Campaigns will focus on “the creative use of data to shape campaign strategy, inform execution, profile audiences and adapt to campaign performance and engagement metrics”. And The Facebook Challenge is a student category focusing on “the use of mobile media to promote a socially relevant cause”.
The deadline for entries is May 15, but there’s an early-bird discount for thos
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