I wonder at what point we’ll be able to just use the word ‘transformation’ without the ‘digital’ preface? After all, how many innovations are analogue-driven at this point? Maybe it’s us. Maybe, even though we talk the talk when it comes to a digital-first mindset, in reality, we’re still struggling with the follow-through. Or, even worse, going in headfirst without any real thought of strategy.
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Digital transformation is more than just updating technology and processes; it need
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