Fakeeh University Hospital, the latest smart hospital in Dubai, uses a mix of approaches to market themselves. Produced by digital marketing agency Liwa Content.Driven, the communication predominantly uses video – to showcase everything from premises to people to technology and trust. Doctor interviews, knowledge series, patient testimonials, all find expression through video. The journey has been gratifying, as recorded in this video, says the team at Liwa Content.Driven.
Healthcare marketing: education is key, says Liwa:
Unlike products, healthcare offers intangible benefits for which the paymen
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