Lebanon is much more than the one seen on the news. The ‘Live Love Lebanon’ campaign by M&C Saatchi aims to share the beauty of Lebanon with the rest of the world. The video consists of shots taken by locals to show what most foreigners are not aware of. People are encouraged to capture a picture or video anywhere in Lebanon and upload it with the hashtag #LiveLoveLebanon on the campaign’s official Facebook page and other social media. By doing so, Lebanese people will be portraying a genuine and positive image of their country and revealing its hidden beauties on an international scale.
Project Live Love Lebanon
Client Ministry of Tourism, Lebanon
Agency M&C Saatchi MENA
Executive creative director Samer Younes
Associate creative director Danielle Metni Chebli
Senior copywriters Nizar El Hindi, Ghaleb Cabbabe, Maral Ghanma
Writers Nivine Baz, Manuel Kurkjian
Art director Maya Toutounji
Designers Sarah Abou Al Hosn, Jessy Stephan, Nancy Karam, Marianne El Khoury
Planner Rachid Kanaan
Director Hadi Syriani
Head of TV Elie Zreik
Producer Nathaly Daou
Digital Born Interactive
Production house Black Rhino
