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Level up: Marketers discuss the boom in esports and gaming

Campaign Middle East speaks to leaders at the Esports World Cup Foundation, Amazon, Adidas, Division, NES and Jack Morton about tapping into the brand and marketing benefits of the booming esports and gaming sector in KSA.

The Esports World Cup held in Saudi Arabia garnered total viewership of approximately 500 million.
Here are the facts: The Middle East region is witnessing an unprecedented boom in gaming and esports. The numbers speak for themselves. Publicly available data on the recent Esports World Cup (EWC) held in Saudi Arabia show that it garnered more than 250 million views across all platforms, with total viewership of approximately 500 million.
More than 1,600 influencers jumped on the bandwagon, with more than 200 of them turning up on site at the event. EWC was covered extensively within more than 15,000 articles and video features


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