“But You Did That in Thirty Seconds.”
“No, It Has Taken Me Forty Years to Do That.” Picasso
Has our time become a commodity? As an industry are we too obsessed with hours? Is it time we need to start really thinking about the value of our time we spend on our clients’ briefs, rather than just the number of hours? I’m thinking of the luxury car industry or the legal industry or even consultants.
In one way or another, they have a way to value the time it takes to execute their craft. Fundamentally cars are made of the same material – metal, plastic, leather, fabric, wires, nuts and bolts and so on; so, in theory, a Toyota is the same as a Rolls Royce. But it�
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