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Leap Communications launches in the UAE with a focus on mental health

New agency calls for industry reforms to prioritise mental health and wellbeing of workforce in region

Kareem Farid, managing director, Leap Communications

Independent full-service communications consultancy, Leap Communications has opened its doors in the UAE with an aim to disrupt the communications market. The new agency will focus on harnessing the power of the latest cutting-edge technology such as AI and the power of a healthy creative team to demonstrate how clients can achieve dramatic results.

Headed up by Managing Director, Kareem Farid, a former broadcast journalist, he said: “While agencies are trying to digitise traditional media, we have made a leap to move far beyond it. When I think of communicatio


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