Gwen Wunderlich, CEO and Partner, WKC Global.Gwen Wunderlich, CEO and Partner of the international PR and communications firm WKC Global, has announced the launch of WNDR GROUP.
The new strategic advisory and communications firm aims to help international brands and creative companies explore, enter, and grow across Saudi Arabia and the UAE.
The launch builds on Wunderlich’s four years of on-the-ground experience in the Gulf and follows the opening of WKC Global’s Middle East office in 2023.
With more than 27 years of global experience, Wunderlich has worked with some of the world’s most recognised brands and institutions across fashion, design, culture, and hospitality. In Saudi Arabia, she has collaborated with the Royal Commission for AlUla, Craft Group, and SIFR Studio, as well as with international creatives Swizz Beatz and Alicia Keys on initiatives such as Women to Women, Saudi Bronx, AlUla on Wheels, and the Khaybar Volcano Camp- the world’s first desert skating and luxury hospitality experience built atop ancient volcanic terrain.
“Saudi Arabia and the UAE are shaping one of the most exciting creative transformations in the world,” said Wunderlich. “Our goal with WNDR GROUP is to connect global brands with the region’s extraordinary energy and vision – helping them enter the market with cultural alignment, strategic storytelling, and meaningful relationships.”
Through WNDR GROUP, Wunderlich and her team aim to build deeper bridges between the U.S., Europe, and the Gulf, focusing on high-impact creative sectors including fashion, design, film, architecture, beauty, and hospitality.
Earlier this month, WNDR GROUP led the regional launch of London-based production company Zinc Media Group. In November, WNDR GROUP will bring two U.S. clients to the region for the first time, debuting their work during Dubai Design Week and in Saudi Arabia.
