Earlier this year, Italian coffee artisan Lavazza renewed its sponsorship partnership as the Official Coffee Partner of Dubai Fashion Week for the second consecutive year, representing one of the biggest lifestyle campaigns Lavazza has ever activated in the UAE.
The strategic partnership with Dubai Fashion Week was a core part of a multi-faceted campaign that Lavazza has executed across a variety of key touchpoints.
This included, among others, a media and influencer engagement, consolidating relations with prominent media outlets and influential figures in the region; public relations, to consolidate positive brand awareness and positioning; social media strategy, with a dedicated s
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