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AOTYME2026
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Esports Foundation's Mohammed Al Nimer shares how Saudi brands are winning in esports by becoming part of the experience.

Why esports is becoming the most effective platform for brands in Saudi Arabia

Acorn Strategy’s Kate Midttun reveals what good looks like in the procurement process and how to fix the broken system.

The bad news: procurement is broken; but the good news: we can fix it

PublisHer

PublisHer, Motivate Media Group create PublisHer Pathways internship programme

“Strong ideas can travel, but they need to be shaped for Saudi in a way that feels natural and real,” writes SOCIALEYEZ's Tarek Esper.

SOCIALEYEZ’s Tarek Esper: “Global thinking, local execution” is still the key to winning in Saudi

The pitches that deliver the most value are the ones in which both sides treat the process as the start of a partnership, not a transaction.

In the defence of pitches

Through the partnership, Camel Ads will support Platformance across sectors including real estate, automotive, FMCG and retail.

Platformance names Camel Ads official reseller in Egypt and North Africa

AGMC reveals new brand identity

Audemars Piguet enters the world of padel through a global partnership as Official Timekeeper of the Qatar Airways Premier Padel Tour.

Audemars Piguet partners with Qatar Airways Premier Padel Tour and Agustín Tapia

Met Gala 2026: Which brands, celebs, channels, media had the biggest impact?

THE WORK

Cannes Lions 2026 winners

Cannes Lions 2026 winners: Campaigns from the MENA region claim 20 Lions

Featured Marketing The WorkJun 25, 2026

Growdash unveils sonic identity with WithFeeling, turning restaurant chaos into branding

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Featured Marketing The WorkJun 24, 2026

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

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